Talk to global customers in your own language
Translation covers both directions: what customers send shows in your native language, and what you send goes out in theirs. Choose between two tiers as you need — general translation for daily chat, AI translation for complex sentences and voice messages.
Understand what comes in, say what goes out
You understand what customers say
Messages customers send in any language are translated into your native language; group messages are translated too.
They understand what you say
You write in your native language, and it is translated into the customer’s language before sending — quoting, chasing orders and after-sales all stay unblocked by language.
General translation for daily use, AI translation for the tricky lines
| Aspect | General Translation | AI Translation |
|---|---|---|
| Engine | Google, Bing | AI translation resources |
| Quality | Enough for daily chat, fast output | Uses context and tone, more natural wording |
| Voice messages | — | Supported |
| Usage | Unlimited basic translation | Backed by AI resource quota, grows with your plan |
Every customer can have their own translation setup
When customers from many countries are online at once, save the language and strategy per friend so you don’t reset everything when switching conversations.
Per-Friend Translation
Set a translation strategy per contact, so customers from many countries each get the right fit.
Learn about Per-Friend TranslationNew-Message Alerts
The system polls for the latest messages automatically and alerts you in real time, so nothing goes unseen or unanswered.
Next: New-Message Alerts →FAQ
What is the difference between general and AI translation?
General translation runs on the Google and Bing engines and is enough for daily chat and group messages, with unlimited basic translation; AI translation is better at context and tone for more natural wording and can also translate voice messages, backed by AI translation resources with a quota that grows with your plan.
Are both inbound and outbound messages translated?
Both. Messages customers send show in your native language; what you type is translated into the customer’s language before it is sent.
Do I need to copy text into an external tool?
No. Translation happens right inside the chat interface — no separate tool and no repeated copy-paste.